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Review commentary on the newest music hitting the airwaves and Internet

Friday, June 20, 2008

50 Cent "Sincerely Yours Southside"


As the on-going soap opera that is G Unit continues (it's current A-story involves taped phone conversations and teary Tennessee emcee breakdowns), 50 Cent takes a breather from all the hip hop drama to play over-excited fan-boy on his campy new mixtape, Sincerely Yours, Southside. The charmingly lo-fi collection (it sounds like old teenage-era freestyles that Fiddy recorded in his bedroom) imagines the G Unit CEO as a guest rapper/ hype man on late '70's and '80's R&B joints from the likes of Stevie Wonder ("That Girl"), Rick James ("Moon Man"), The Tom Tom Club ("When I Get Out") and Shalamar ("This Is For You").

The lyrics aren't particularly amazing, but the project provides an endlessly fun ride through memory lane and lands as a definite go-to soundtrack for those Saturday morning house-cleaning sessions. Plus, the idea of the beefcake-y rapper getting his two step-on on to Anita Ward's "Ring My Bell" evokes some priceless mental imagery.

Highlights include:

"When I Get Out": 50 relates some fresh out-the-clink vengeance to the bubblegum throb of Tom Tom Club's "Genius of Love" ("I'm-a tell you what I'm gon' do when I get out of jail/ I'm gonna get my gun")

DL: "When I Get Out" (YFH)

"Don't Stop 50's Music": Fiery B-boy braggadocio against Yarbrough & Peoples' grinding funk-disco masterpiece, "Don't Stop The Music".

DL: "Don't Stop 50's Music" (YFH)

"I Wanna Be Your Favorite": Probably the last place you'd expect to hear 50 dishing out rhymes, alongside the porno promises of Prince's "I Wanna Be Your Lover"

DL: "I Wanna Be Your Favorite" (YFH)

Pick up Sincerely Yours, Southside here and here (or one of the umpteenth blogs that surely have it posted by now)!!

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